Creative Strategy for Supplement Brands

I help health supplement brands stop losing to creative fatigue by owning their full creative engine.

Angles. Briefs. Scripts. Statics. Testing. Creator briefing. Creative direction. One operator running the system behind your ads. Not another freelancer waiting on a brief.

Or start smaller: the one-time ad pack below beats your best ad in 7 days, or you don't pay. Terms agreed on the call.

What I Do

The strategy behind every ad

Every winning ad is built on research, then on decisions about the angle, the message and the format. I own those decisions, right through to the next round of tests.

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Angle & Research

Winning creative starts with research. I analyse your customers, your competitors and what's already working in the space right now to find the angles your current ads are missing, before a single asset gets made.

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Briefs, Scripts & Statics

Strong angles need a clear brief behind them. I turn each one into creative briefs, UGC-ready scripts and static concepts, so your creators and editors have clear instructions before they start.

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Testing & Creator Briefing

Great ads are proven in testing. I run the testing framework, brief your creators and look at results, so each round feeds the next and scaling becomes predictable, instead of starting from zero every month.

How We Work Together

Two ways to start: small, or all in

The ad pack is the easiest way to see the work before committing to the system behind it.

Rung 1 · One-Time

The Beat-It Pack

One-time ad pack4 to 5 static ads, built to outperform what you're running now

Beat your current best-performing ad in 7 days, or you don't pay.Metrics and terms agreed on the call.
  • ✓ 4 to 5 net-new static ad concepts
  • ✓ Built against your actual current top performer
  • ✓ Delivered within 7 days
  • ✓ Zero risk. No beat, no bill.
Book a Call
Rung 3 · For Existing Clients

Full Growth Operator: for brands where the ads already work

Everything in the retainer, plus I own conversion across the whole brand: emails, funnels, landing pages. So the traffic your ads generate actually converts, not just clicks. Most brands split ads, email and landing pages across freelancers who never talk to each other. This is one person seeing the whole system.

How It Works

Three steps from idea to shipped ad

01 · Diagnose

Research & angle mining

I analyse your product, customers, competitors and current creative to find where the fatigue actually is, and the angles nobody's touched yet.

02 · Build

Briefs, scripts & statics

Angles become briefs, scripts and static concepts, then get handed to creators and editors with nothing left to interpret.

03 · Test & Iterate

Test, learn, compound

Every test feeds the next angle bank and every result shapes the next brief. The system gets sharper every month, not reset.

Concept Work

A few ads from the system

Note: these ads are concept examples only. They have not been run and were produced purely for demo purposes.

About

Good products shouldn't lose to worse ads.

I'm Harrison. I specialise in health supplement brands, and I've watched too many great products plateau because their creative got treated like a production line instead of a system: one brief, one shoot, one hope.

Meta's Andromeda retrieval engine finished its global rollout in October 2025, and it changed the maths on fatigue. Ad lifespans that used to run six to eight weeks now burn out in two to four. Accounts launching fewer than 10 to 20 distinct concepts per push get filtered out at Meta's retrieval stage before they even reach the auction. The accounts that adapted are seeing 20 to 35% higher ROAS than the ones still running one ad, one test, one hope. That shift is the entire reason the retainer exists.

So I built the alternative. I own the whole engine: research, angles, briefs, scripts, statics, testing, creator briefing, creative direction. Your creative gets sharper every month instead of starting from zero. I'm the strategist and the director.

  • Angle-first, not asset-first
  • Systems over one-off shoots
  • Supplement category specialist
  • Direct, no account manager layer
In Their Words

What it's like to work together

Working with Harrison was a game changer. From our first call, he listened to my goals, then delivered polished, high-impact templates that perfectly captured my voice and drive. His clear communication and strategic insight, combined with a lightning-fast turnaround, made the whole process effortless. I've already seen a noticeable boost in engagement and enquiries. I can't recommend Harrison's expertise highly enough.

JM
Jack Murray
CEO

Ready to stop resetting your creative every month?

Book a working session. We'll look at what's fatigued, where the next angles are, and whether the Beat-It Pack or the full retainer is the right place to start.

Book a Call →