I help health supplement brands stop losing to creative fatigue by owning their full creative engine.
Angles. Briefs. Scripts. Statics. Testing. Creator briefing. Creative direction. One operator running the system behind your ads. Not another freelancer waiting on a brief.
Or start smaller: I'll build you 3 new ads on different angles, built to find your next winner. If none hit your target CPA, you get my $500 fee back.
The strategy behind every ad
Every winning ad is built on research, then on decisions about the angle, the message and the format. I own those decisions, right through to the next round of tests.
Angle & Research
Winning creative starts with research. I analyse your customers, your competitors and what's already working in the space right now to find the angles your current ads are missing, before a single asset gets made.
Briefs, Scripts & Statics
Strong angles need a clear brief behind them. I turn each one into creative briefs, UGC-ready scripts and static concepts, so your creators and editors have clear instructions before they start.
Testing & Creator Briefing
Great ads are proven in testing. I run the testing framework, brief your creators and look at results, so each round feeds the next and scaling becomes predictable, instead of starting from zero every month.
Two ways to start: small, or all in
The Antidote Test is the first dose, and the retainer is the full course.
The Antidote Test
$500, 7-day paid testBuilt to find your next winner.
- ✓ 3 new static ads, made by me from my customer avatar research, your product shots and your approved claims
- ✓ 3 different angles and layouts, for example a customer-voice ad, a problem-and-solution ad, and a comparison or "what it replaces" ad
- ✓ Launch setup notes so the test goes live in separate ad sets without confusion
- ✓ A day-7 results review with each ad's CPA and purchases, and what to do with a winner
A win is an ad at or below your target CPA with at least 5 purchases after 7 days. If an ad has run for 4 days with zero purchases, it is paused and counts as a failed ad. The other ads keep running. We agree your target CPA and the equal daily budget per ad on the call.
Book a CallThe Andromeda Antidote
Ongoing monthly retainerScoped to your brand
- ✓ Research, angles & briefs
- ✓ Scripts & static ad production
- ✓ Ongoing testing & performance review
- ✓ Briefing and directing your creators
- ✓ Creative direction on every cut
Full Growth Operator: for brands where the ads already work
Everything in the retainer, plus I own conversion across the whole brand: emails, funnels, landing pages. So the traffic your ads generate actually converts, not just clicks. Most brands split ads, email and landing pages across freelancers who never talk to each other. This is one person seeing the whole system.
Three steps from idea to shipped ad
Research & angle mining
I analyse your product, customers, competitors and current creative to find where the fatigue actually is, and the angles nobody's touched yet.
Briefs, scripts & statics
Angles become briefs, scripts and static concepts, then get handed to creators and editors with nothing left to interpret.
Test, learn, compound
Every test feeds the next angle bank and every result shapes the next brief. The system gets sharper every month, not reset.
A few ads from the system
Note: these ads are concept examples only. They have not been run and were produced purely for demo purposes.
Buy 2, get the third free
Reviews-led concept
Recovery-led concept
Good products shouldn't lose to worse ads.
I'm Harrison. I specialise in health supplement brands, and I've watched too many great products plateau because their creative got treated like a production line instead of a system: one brief, one shoot, one hope.
Meta's Andromeda retrieval engine finished its global rollout in October 2025, and it changed the maths on fatigue. Ad lifespans that used to run six to eight weeks now burn out in two to four. Accounts launching fewer than 10 to 20 distinct concepts per push get filtered out at Meta's retrieval stage before they even reach the auction. The accounts that adapted are seeing 20 to 35% higher ROAS than the ones still running one ad, one test, one hope. That shift is the entire reason the retainer exists.
So I built the alternative. I own the whole engine: research, angles, briefs, scripts, statics, testing, creator briefing, creative direction. Your creative gets sharper every month instead of starting from zero. I'm the strategist and the director.
- Angle-first, not asset-first
- Systems over one-off shoots
- Supplement category specialist
- Direct, no account manager layer
What it's like to work together
Working with Harrison was a game changer. From our first call, he listened to my goals, then delivered polished, high-impact templates that perfectly captured my voice and drive. His clear communication and strategic insight, combined with a lightning-fast turnaround, made the whole process effortless. I've already seen a noticeable boost in engagement and enquiries. I can't recommend Harrison's expertise highly enough.
Ready to stop resetting your creative every month?
Book a working session. We'll look at what's fatigued, where the next angles are, and whether The Antidote Test or the full retainer is the right place to start.
Have a question first? Email harrison@harrisonmangnall.com